Product customization of 5 magic weapon
Abstract：Define strategic value
What is the purpose of customization? Before you really start, you have to be clear about the strategic value you want to achieve...
Define strategic value
What is the purpose of customization? Before you really start, you have to be clear about the strategic value you want to achieve. Some companies hope to enhance customer interaction and brand loyalty through product customization, while others hope to boost profits directly. Even for some companies, product customization is their core business.
Optimize the customization process
Some consumers are put off by the customisation process. Subway's customised burgers, which are popular in the US, have been shunned at home due to the lack of familiarity with ingredients and too many choices.
Experienced companies give customers a simple design template first, rather than giving them a blank sheet. If the online design process is too complicated, difficult or unattractive, many potential shoppers will be put off.
What is the purpose of customization? Before you really start, you have to be clear about the strategic value you want to achieve. Some companies hope to enhance customer interaction and brand loyalty through product customization, while others hope to boost profits directly. Even for some companies, product customization is their core business.
Optimize the customization process
Some consumers are put off by the customisation process. Subway's customised burgers, which are popular in the US, have been shunned at home due to the lack of familiarity with ingredients and too many choices.
Experienced companies give customers a simple design template first, rather than giving them a blank sheet. If the online design process is too complicated, difficult or unattractive, many potential shoppers will be put off.
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Scan Code Consultation